Local High Schools, HanesBrands & Lowes Foods Will Help You Think Orange During September
Office of the Mayor - Sept. 4, 2019
Local high schools will be wearing orange socks for their rivalry games starting in September, and HanesBrands and Lowes Foods have teamed up to sell orange socks during the month to residents who want to support their teams and the Think Orange campaign.
Starting in September, which is Hunger Action Month, 12 local high schools will help raise awareness of the Think Orange campaign to combat hunger. The men's varsity football teams and the women's varsity volleyball teams will wear orange socks during home games with their arch rivals, which tend to be the best-attended games. Booth announcements during the games will explain the significance of the orange socks and invite spectators to buy a pair, too.
HanesBrands produced the socks and donated them to the Think Orange campaign. Lowes Foods created the point-of-purchase displays in its stores at no charge and is selling the socks for just $5 a pair, with every cent of the purchase price going to the Think Orange Corporate Investment Fund. The fund has been established to sustain the Think Orange campaign once the campaign's grant funding expires in December.
Fliers have been distributed to the schools encouraging students and their families to buy socks and wear them to the rivalry games.
Mayor Allen Joines and leaders of other government, non-profit and faith organizations announced the Think Orange campaign last August. The campaign is being funded with a $115,500 grant under the CHAMPS (Cities Combating Hunger Through Afterschool and Summer Meal Programs) program of the National League of Cities in partnership with the Food Research & Action Center, with funding provided by the Walmart Foundation.
Winston-Salem was one of six cities selected to receive a 2018 CHAMPS grant and technical assistance from the National League of Cities to expand the use of federal nutrition programs to fight hunger in the community.
Partnering with the city for the campaign are the Winston-Salem/Forsyth County Schools, Second Harvest Food Bank, the Winston-Salem Urban League, Ezekiel A.M.E. Zion Church, H.O.P.E. of Winston-Salem, Forsyth Backpack Program and Cobblestone Farmers Market.
The Winston-Salem metropolitan statistical area ranked seventh in 2017 on a national list of MSAs with the highest rate of food hardship, according to a report by the Food Action & Research Center. This was based on the center’s "How Hungry is America?" report, which contained data for every state, the District of Columbia and 108 metropolitan statistical areas for 2016–2017.